Some would say the world is a rat-race, but today we focus on a food race between old-fashioned whole foods delivered by nature and new-fangled ultra-processed foods delivered by Big Food and its technology.  In a sense, striving for excellence, especially in producing food for growing populations, is not inherently a bad thing.  Understanding food, both how to produce it and how to judge its health, is a worthy goal, but like any race, the criteria makes a huge difference.